Projects

Here's just a small sampling of the treasures we've generated with clients

Connect and Endure — Narratives for Culture & Branding

As a Folklorist and trained ethnographer, Karen has helped a variety of consumer brands with their storytelling. With marketing specialists for LG electronics, she spearheaded a story gathering project to help the company connect to user values, identify needs, and highlight buyer's experiences with the brand. Similar work was done for Princess Cruises. Karen helped Disney in a knowledge management project gain know the qualities of an enduring icon, how they begin to disintegrate, and what to do to preserve the brand.

Karen is talented in collecting your customer stories and digging into them to help you find just the insights you need. Use her knowledge and experience to move boring product descriptions into engaging stories that connect with customers.

Stand Out From the Crowd — Agile Storytelling for Marketing

Got competitors? Then how do you stand out from others and capture attention in a crowded field? By:

Finding / growing your unique abilities as a transformational organization
Sharing your compelling stories that attracts, inspires, and motivates customers
Amplifying those stories across media

If Karen's financial services clients, CPAs, agencies, and nonprofits can find their competitive edge through storytelling, then so can you. Never leave money or opportunities on the table because you left your agile storytelling skills at home.

Raise Funds, Make a Difference — For Companies & Nonprofits

Karen has helped neighborhood redevelopment groups, collaborations of government and service providers, nonprofits servicing specialized groups, philanthropic organizations, and firms with a social cause tell their stories for greater visibility, winning grants, and raising a lot more funds. She's helped build story practices into daily work that become part of an organization’s DNA.

Most recent 2019 example: Karen coached two gala event storytellers for one of her nonprofit clients — Just in Time for Foster Youth — and these two stories netted $800,000 for the organization that night.